ABOUT US
HEEJAE
begins with overlooked Korean flora.
We look closely at plants that have long grown around us, yet have rarely been called by name.
We record their unadorned beauty through scent.
Every wild thing has its elegance.
OUR POINT OF VIEW
Essence over ornament.
What lingers beyond the first impression.
The scents we notice are neither exaggerated nor unfamiliar. They reflect quiet sensations that have always existed in everyday life.
Rather than building stories around a fragrance, we begin with the plant itself and observe its character through restrained composition.
FOUR RECORDS
Plants, seasons, and the traces around them.
Each fragrance begins with a plant and the landscape in which it is remembered.
A small sign of spring.
Each year, yellow dandelions quietly announce the arrival of spring.
Without asking to be noticed, they bloom low among the grass and color the ground.
Fresh greens, soft petals, and a warm earthy trace — a familiar season settling gently on skin.
MINDEULLE
GREEN · FLORAL · EARTHY
Eau de Parfum · 50 ml
A wildflower with its edges intact.
The thistle retains the mood of a rough wildflower: a tall stem, jagged leaves, and sharp thorns forming an unfamiliar purple silhouette.
A flower known by name, yet rarely imagined through scent.
EONGGEONGKWI
HERBAL · GREEN · WOODY
Eau de Parfum · 50 ml
A season ripening into red.
A small fruit deepens toward rose-red, carrying the color of autumn beneath its skin.
As the fruit slowly ripens, our own time seems to ripen beside it.
The scent rests somewhere between sweetness and the wood that holds time.
DAECHU
SWEET · BERRY · WOODY
Eau de Parfum · 50 ml
A summer memory, still in bloom.
Along Jeju’s coast, Korea’s only native hibiscus opens its yellow petals at the height of summer.
It belongs to the same genus as mugunghwa, Korea’s national flower, and carries mugung — eternity — within its name.
Soft florals, creamy vanilla, and powdery musk carry the warmth of that summer beyond the season.
NOLANGMUGUNG
FLORAL · VANILLA · MUSK
Eau de Parfum · 50 ml
WHAT REMAINS
We believe that only interpretations grounded in something real can become part of life.
By returning to moments that are easily missed, we hope each fragrance leaves a quiet trace in the day.
And we let it linger.
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